Many business owners start hoping to break away from the tedious cycle of a 9-5. However, they quickly discover that business isn’t as easy as it looks from the outside.
One of the critical issues many business owners face is how to sell their products properly, and this is why marketing is crucial, as it can make or mar your profits. And, of course, the goal of any business is to make profits. So, we have put together five easy steps to teach you how to market your products properly.
1. Know your audience
The first step to any successful business is to understand who your target market is. What demographic do they belong to? It would be a wasted effort if you tried to sell a product to people in their late 60s using words only Gen-Z’s can relate to. So, understanding who your audience is should be top of your priority list. This would also help you understand where their pain points are, and you can tweak your marketing strategies to address these needs.
2. Understand your product
Now, it’s not enough to just know your audience; you must also deeply understand your product. In business, the harsh reality is that for whatever product or service you offer, 5-7 other businesses offer the same thing. So you should ask yourself: What exactly makes my product better than the rest?”, “What problems do I solve better than others?”. Once you identify this, you can market your products to be more solution-oriented.
3. Create a plan
Everything works better with a plan. Before you launch a new product, create achievable goals or milestones that’d help keep you on track.
4. Be ready to educate your audience
Some of your customers may not know how your products or service works from the get-go. So it’s your responsibility to create materials or channels to help them better understand what you are and do. These materials could be a short demo video, an FAQ page or a customer support person
5. Promote everywhere!
Okay, so this is the part you’ve probably been waiting for. In the world of business, the worst thing you could probably do to yourself is in isolation. So promote everywhere. Put your products in our faces till we’re forced to check out your business page.
How can you do this?
- Paid promotions: if you don’t know where and how to go about this then thankfully, you’re at the right place. When it comes to promos, it doesn’t get better than Lagmall promotions, at the best prices your business will be getting thousands of impressions, audience reach and mouthwatering discounts too.
- Social media: many of us spend our time there anyways, so take advantage of this
- Use influencers
- Email marketing
- Blog posts
- Give promotional discounts or vouchers
Just remember to take it one step at a time, and before long, you’ll be able to sit back and smile every time you check your account balance.